The successful management of the biggest Hajj pilgrimage to the holy city of Mecca since Covid-19 restrictions were lifted was promoted in a global media campaign by Legends PR and Communications company. From 26 June to 1 July, a total of two million pilgrims from 160 countries around the world performed the sacred rites of Hajj at Mecca, which every Muslim is expected to do at least once in their lifetime. The campaign, called 100 Years of Saudi Efforts, was designed to show how the Kingdom managed crowd control while at the same time fulfilling pilgrims’ needs.

The Ministry of Hajj and Umra devised a national plan to develop its systems and upgrade the quality of its services for pilgrims, a key initiative in the country’s Vision 2030 roadmap for the future.

Legends carried out a global media campaign to promote the ministry’s efforts, which resulted in 5,816 press reports in ten languages and 44 countries around the world. Coverage was logged with Bloomberg, Italy’s Ansa, France’s AFP, CNBC Arabia, Al-Watan, and Asharq Al-Awsat, among others.

_________

About Legends PR 

Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to shape perceptions, manage reputation and build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

For Media Inquiries:  

Legends PR  
Email: [email protected]  
Phone: +966-5030-78111  
Website: http://www.Legends.sa