Legends Public Relations and Communication Company successfully concluded the management of the media center for the "Saudi Orchestra Masterpieces" concert, which took place on Saturday, September 28, 2024, at the historic Central Hall Westminster in London. The event was held under the patronage of His Highness Prince Badr bin Farhan Al Saud, Saudi Minister of Culture, and was attended by royals, dignitaries, top executives, happiness makers, music lovers, and was widely covered by both Arab and international media.

Taking the audience on a journey through time, the concert featured the first-ever Saudi opera, named after the most famous soothsayer in Arab history, Zarqa Al-Yamama, performed by British soprano Sarah Connolly. The event also included musical and cultural performances showcasing the diverse cultural and folkloric heritage of the Kingdom, reflecting the spirit and authenticity of Saudi culture. Among the highlights were the masterpieces of the late Prince Badr bin Abdulmohsen’s poetry. Additionally, the Royal Philharmonic Orchestra performed alongside the Saudi Orchestra, harmoniously blending melodies in a display of artistic unity, symbolizing the confluence of East and West.

Legends was responsible for managing the media center for the London-based musical event by overseeing international relations and media outreach. The company crafted and distributed press invitations to targeted international media outlets and proposed suitable influencers to cover the event. In tandem with this, their public relations experts secured key media appearances for the Saudi Music Commission CEO Paul Pacifico on BBC and Times Radio, while providing an on-ground team and preparing a comprehensive media monitoring report.

This concert marked the fourth stop for the "Saudi Orchestra Masterpieces" in London, following successful performances in three previous locations: Paris at Théâtre du Châtelet, Mexico City at the National Theatre, and New York at the Metropolitan Opera House in Lincoln Center. The "Saudi Orchestra Masterpieces" plans to continue showcasing in upcoming destinations, aiming to introduce global audiences to the wonders of Saudi music, art, and heritage, while fostering international cultural exchange to achieve the objectives of the Saudi Music Commission.

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About Legends PR 

Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to shape perceptions, manage reputation and build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

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