Legends PR, a leading communications company known for delivering innovative and impactful PR strategies, announced its participation in the prestigious PRCA MENA Annual Conference held in Dubai on 14^th November. The conference features a packed agenda of insightful discussions, interactive workshops, and invaluable networking opportunities. Abdulrahman Abed, Founder and Managing Director of Legends, was a key panellist in the session, “Saudi’s Secrets to Success - Creative Hype or a New Reality?”

Joining Abdulrahman on the panel were Peter Van Der Merwe, Managing Director of Weber Shandwick Riyadh, and Ahmed Soudodi, Vice President of Product and Marketing for Kia Middle East and Africa. Together, they discussed the pivotal role of strategic communications in shaping Saudi Arabia’s rapid transformation and global image.

The session, featuring experts from communication and media, explored the factors driving Saudi Arabia’s rapid development and the pivotal role of strategic public relations in shaping the country’s global image. Abdulrahman Abed shared insights into how Saudi Arabia has used PR to position itself globally while preserving its rich cultural heritage and values.

During the session, Abdulrahman Abed emphasised: "Saudi Arabia has successfully captured the world’s attention through its strategic PR efforts, weaving influential narratives that reinforce the country’s modern image while maintaining its national identity. Mega projects like Diriyah, Al-Ula, Neom, and the Red Sea are showcasing Saudi Arabia’s openness to the world, demonstrating how the Kingdom is evolving while preserving its deep-rooted traditions and values. This is not just creative hype, but a new reality based on vision, action, and cultural integrity."

Founded in 2019, Legends PR has quickly become a trusted name in the MENA region, delivering tailored PR solutions that resonate with diverse audiences. With a reputation for innovative storytelling, strategic media relations, and brand advocacy, Legends excels in creating compelling narratives that elevate brands across various sectors, enabling them to build coherent connections with their audiences through strategic media relations and digital content creation.

At the conference, Abdulrahman Abed focused on Saudi Arabia’s evolving image, particularly how PR strategies have amplified the Kingdom’s transformation in tourism, technology, and entertainment. The panel also explored how Saudi Arabia’s balance between modernisation and cultural preservation can serve as a model for other countries in the region.

The Public Relations and Communications Association (PRCA) is a leading global organisation representing communications professionals across the MENA region. The PRCAMena Annual Conference provides a platform for high-level discussions on the future of PR, media trends, and strategic communication's role in shaping business and society.

This year’s conference attracted experts from across industries to discuss how PR can support national branding, cross-sector partnerships, and growth in the region. Abdulrahman Abed’s participation highlighted Legends PR’s commitment to thought leadership and its active role in shaping the communications landscape in Saudi Arabia and the broader MENA region.

_________

About Legends PR 

Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

 

 About PRCA MENA 

The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. We are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.

We are also a member of the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world.

 

For Media Inquiries:  
Legends PR  
Email: [email protected]  
Phone: +966-5030-78111  
Website: http://www.Legends.sa