Riyadh, 15th December 2024: Legends PR, a prominent communications company known for its cutting-edge and influential PR strategies, has unveiled an insightful report titled “Saudi Soft Power” through its International Communication Unit. The report delves into Saudi Arabia’s remarkable journey under Vision 2030 and its ambitious mega projects. It showcases how the Kingdom has masterfully shaped its global image through sports, leveraging strategic public relations to highlight its genuine, forward-thinking identity. The most recent achievement? Securing the historic bid to host the 2034 FIFA World Cup.

The report examines the Kingdom’s impact through an international communication lens, spotlighting themes such as “Saudi soft power: sports, stars, and championships.” It attributes much of this progress to the vision of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. Since the launch of Vision 2030, sports have emerged as a pivotal sector, reflected in groundbreaking achievements and numbers that tell a compelling story: Change is happening at an unprecedented pace.

While Western media had once fixated on political events and counter-narratives, Saudi Arabia has captured global attention with an array of world-class sporting events and initiatives. From hosting the Saudi Arabian Grand Prix Formula 1 and Formula E Diriyah to staging the Spanish and Italian Super Cups, the Kingdom has become a hub for premier sports competitions.

The momentum continues to build with Riyadh set to host the AFC Asian Cup 2027, the Asian Winter Games in NEOM in 2029, the Asian Games in 2034, and the prestigious Riyadh Expo 2030. According to the Legends PR report, these initiatives are cementing Saudi Arabia’s position as a global powerhouse for innovation, competition, and cultural engagement.

 

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About Legends PR
Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to shape perceptions, manage reputation and build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

 

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Phone: +966-5030-78111
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