The Legends Advertising company was present to manage public relations and communication at the final forum to support hosting “Riyadh Expo 2030” during the month of November 2023. The final forum to host “Riyadh Expo 2030” led the campaign work that was held in the town of Midoun in the French capital, Paris, on November 6, 2023.

The closing forum witnessed the participation of a high-level Saudi delegation of Their Highnesses and Excellencies, headed by His Excellency Minister Adel Al-Jubeir, Minister of State for Foreign Affairs and the Kingdom’s envoy for climate affairs, His Highness the Minister of Culture Prince Badr bin Farhan, His Excellency Faisal Al-Ibrahim, Minister of Economy, His Excellency Ahmed Al-Khatib, Minister of Tourism, and His Excellency Abdullah Al-Sawaha. Minister of Communications and Information Technology, Her Highness Princess Haifa Al Saud, Deputy Minister of Tourism, and His Highness Prince Faisal bin Ayyaf, Mayor of the Riyadh Region, in addition to the presence of leaders of countries and delegates of member states of the International Bureau of Exhibitions, a number of senior French officials, members of states in UNESCO, and representatives of diplomatic missions accredited in France. And an elite of thought leaders and intellectuals.

The forum reviewed the master plan for holding “Riyadh Expo 2030,” which is scheduled to be held under the slogan “The Era of Change: Together We Look to the Future,” which will include 226 official participants from 196 countries, in addition to the host country, which is the Kingdom of Saudi Arabia, in addition to 29 international entities, at a cost. Estimated at $7.8 billion. The future “Riyadh Expo 2030” exhibition is based on three main axes: a better tomorrow, climate action, and prosperity for all. While the final forum is the last event organized by the Kingdom to strengthen its bid to host the World Expo 2030 in Riyadh, the city of Busan in South Korea and the city of Rome in Italy are competing with it. The winning city for organizing the most prominent international exhibition is scheduled to be selected during the 173rd session of the General Assembly of the Bureau International des Expositions on November 28, 2023.

In a related context, the Legends prepared for the event a comprehensive communication and media strategy worthy of the exceptional efforts made by the Kingdom to host this global event on its territory, as the public relations plan included providing communication services such as the media portfolio, writing environmental, technical and historical stories and articles, and providing a brief summary to the media, in addition to... Inviting the most prominent international journalists and media outlets to cover the forum. Representatives of the Agence France-Presse, the Spanish News company, France 24, the Euro News station, TV5 Monde, as well as Le Figaro, the ARTE channel, the famous French radio RFI, the well-known Belgian financial website De Tijd, the prominent sports newspaper L'Équipe, and other outlets attended. Saudi media such as Al-Arabiya and Al-Ekhbariya channels and Arab News newspaper.

The presence of the Legends company at the event is considered one of its latest communication and media projects that aim to promote the Kingdom’s Vision 2003 projects towards global horizons, and this is an extension of the successes achieved by the company since its establishment in late 2019 in Riyadh, during the major events hosted by the Kingdom, the most prominent of which is the Hajj season campaign 1444 AH, The launch of the Femtech Company, affiliated with the Public Investment Fund, the weightlifting championship that qualifies for the Paris Olympics, the 2023 Riyadh Marathon, the 2023 Formula Cours Diriyah E-Prix Tour, the Saudi Tour in AlUla 2023, and other events during which the legends provided their services in preparing communication, media and marketing strategies. Digital, public relations and image enhancement.
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Legends was created in Riyadh in late 2019. With a global team of experts, the company provides well-crafted PR, communications, and consultancy services. Legends’ versatile skill set, including crisis management and institutional representation, engages audiences through running efficient international campaigns that have a guaranteed far-reaching impact.

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