To coincide with the G20 Summit in Rome, Legends PR and Communications company carried out a digital campaign demonstrating Saudi Arabia’s progress in all areas through the eyes of expats living in the country.

The summit, attended virtually by Saudi Arabia’s Salman bin Abdulaziz Al Saud and Crown Prince Mohammed bin Salman, addressed a variety of issues including the global economy, health, education, agriculture, research and development, climate change, the environment, trade, investment, culture, and tourism. These issues drew on three main interconnected pillars: people, the planet, and prosperity.

Legends created three videos showing how different expats had been inspired by their experiences living in the Kingdom. The videos were published on international influencers’ social media accounts, notably Twitter, and the engagement rate was monitored.

The expats’ experiences showed the huge progress the country had made in different areas in recent years, including empowering women and young people, and implementing national projects such as the development of the new age city of Neom. The kingdom also intends to develop its tourism and sports sectors, with the imminent qualification of the Green Falcons to compete in the FIFA World Cup Qatar 2022.

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About Legends PR 

Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to shape perceptions, manage reputation and build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

For Media Inquiries:  

Legends PR  
Email: [email protected]  
Phone: +966-5030-78111  
Website: http://www.Legends.sa