The qualifying event for Paris 2024 Olympics, the IWF World Weightlifting Championship in Riyadh, was promoted by Legends PR and communications company. The event, from 4-17 September, saw 900 athletes compete from 170 countries.

The Saudi Weightlifting Federation chose Legends to carry out a four-month global media campaign for its considerable expertise in providing PR, communication, executive, and consulting services. The company developed a communications strategy, created content targeting different audiences around the world, and monitored media reports.

Legends has carried out several major sports promotional campaigns in 2023, including cycling’s Saudi Tour in AlUla, the Riyadh Marathon, and the Core Diriyah E-Prix for electric cars.

Legends was created in Riyadh in late 2019. With a global team of experts, the company provides well-crafted PR, communications, and consultancy services. Legends’ versatile skill set, including crisis management and institutional representation, engages audiences through running efficient international campaigns that have a guaranteed far-reaching impact.

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About Legends PR 

Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to shape perceptions, manage reputation and build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

For Media Inquiries:  

Legends PR  
Email: [email protected]  
Phone: +966-5030-78111  
Website: http://www.Legends.sa